Alliance for Success Speaker Management was born out of Kate Holgate's desire to work with professional speakers whose passion and commitment is evident. Over the years, she has gathered a team that shares the same goals: to ensure your success as a speaker and to free up your schedule so that you can work on those projects only you can do all while helping you positively impact your audiences.

At AFS we have developed a hands-on, relationship-based management style. Whether you have been speaking for years or are just getting started, we tailor our services to fit your needs and your goals. We intentionally limit the size of our speaker family so that we can provide personalized attention to you and to the meeting planners we work with on your behalf.

We are eager to learn about your story and where you might fit into our Plan for World Domination. OK, maybe not total domination, but it is important to the AFS team that we work with speakers whose message resonates with us and our desire to provide meeting planners with an exceptional experience. We know that it's possible that we may not be a good fit for each other. So let's have a conversation to find that out. Oh, and just so you know, you have to be able to help us fulfill our most important goal: to change the world for the better. 

Caring for your clients is of utmost importance to us and we pride ourselves on developing lasting, meaningful relationships with them. Very frequently when a meeting planner books one of our speakers, they turn to us to provide them with another one (or more) of our speakers for their future events.


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How We Can Help You

Our speaker management philosophy is simple: we are here to provide our speakers with whatever they need to be successful. Our business model allows us to customize our services to fit each speaker’s individual requirements. Some of our services are provided by members of our in-house team while others are provided by allies who give us the ability to offer this broad range of services. All work is managed through the AFS home office in Sarasota, FL.

If you need help with something not listed just let us know; we have people – and our people have people!

Below is an overview of the types of services we can provide. More detailed information can be found by clicking any of the More Information buttons.

If you are interested in discussing full-time management, individual projects, author services or our Speaker Development Program, please fill out the contact form and we’ll set up a call.


Event Logistics
Client Care
Opportunity Research & Lead Follow-up
Presentation Preparation and Coaching
Certified Speaking Professional Application
Website Design and Maintenance
Website Search Engine Optimization & Security
Newsletter / Blog Creation and Publication
New Product Development and Creation
Publishing Services
PowerPoint Presentations

Public Relations
Inbound Marketing
Videography / Video Editing
Graphic Design for Electronic & Print Media
Printing Services
Social Media Management
Podcast Creation / Webinar Moderating
Interview Creation/Broadcasting
General Administrative Duties
Virtual PBX
Bookkeeping / Accounting / Tax Preparation


We carefully consider all of our speakers before bringing them into our family, and speakers in these categories are no different. This is not a pay-to-be-listed service and not all interested speakers will be chosen. If you are selected, after you complete a comprehensive intake questionnaire, we will create a page for you on our website and you will also be included on our eSpeakers page. (As in the case for all of our speakers, you must be a subscriber to the eSpeakers service.)

Both the Closing Service and Listing Service are commission-only and acceptance is extremely limited.

Speakers choose our closing service because they know that they are not comfortable negotiating their fees with planners and, as a result, are leaving money on the table. Closing speakers must have an industry-standard website and, on average, book a minimum of one fee-paid engagement each month. Our contact information must be listed on the closing speaker's website so that all incoming requests can be handled by our office.

Our listing service is by invitation only and at this time is restricted to military veterans as well as first responders.

In both cases, our activities are limited to working with planners and bureaus who contact us directly - either through our website in the case of listing speakers or through our website and/or the speaker's website if they are a member of our closing service.  Once we close an event, we handle all of the administrative and logistical activities for that event.  Additional services can be arranged as individual projects; fees will be quoted at the time of the request.



Consultation before, during and after submission
Data entry in eSpeakers or on spreadsheet template
Verify data provided by speaker
Compiling, generating and analyzing all spreadsheets and required components
Submitting all materials via email and through online interface


Marketing Material Creation
Videography/Demo Video Creation
Audio/Podcast Setup
Social Media Platform and Graphics Set-up
Publicity/Public Relations
Program Creation
One-on-one Mentoring
Platform Skills Coaching
Branding or re-branding
Website Development or Updating


Certified Speaking Professional Application
Website Design and Maintenance
Website Search Engine Optimization & Security
Inbound Marketing
Social Media Management
Publishing Services
Platform Skills Coaching
Videography / Video Editing
Interview Creation and Broadcasting


Ghostwriting / Book Shepherding
Research / Fact-checking
Editing / Proofreading
Securing ISBN, Copyright & Permissions
Cover Design and Interior Formatting for eBook and Print
Print Book Warehousing & Fulfillment
Video Book Trailer
PR & Marketing Campaign
Audio Book Creation
Use of HeartBridge Press Imprint