"Kate has forgotten more about guiding, supporting and promoting professional speakers than most people will ever learn in a lifetime. Her superpowers are real, and her passion is genuine. If you are a speaker seeking someone to guide you with kid glove support or kick you in the pants to get you going, then pray that Kate has an opening for you."
-Marti Sullivan, President, Sullivan Design Services, Inc.
(One of Kate's clients)
Are we a good fit?
Whether you are a brand new speaker, an emerging speaker, or an established speaker, we celebrate all speakers who are interested in having a more impactful speaking experience. And so we thank you for your interest!
Please be sure to follow the hyperlinks throughout this page; these links will take you to other sections of our website where you can find additional information.
Even if it turns out that AFS is not a good fit for what you are looking for, I hope that you'll connect with me on LinkedIn.
How our process works
Over the years, we have created a business model that gives us the flexibility that allows us to work with speakers who range from brand-new-without-a-website speakers to long-established speakers.
After you read about our services and requirements, if you are interested in being considered, please complete the brief questionnaire below and we'll be back in touch. We recommend that you take a look at the rest of our website to get a complete idea of who we are and what we do.
Once we have our call and we learn about each other, we should know whether we should move forward.
If everyone does agree to continue, we will send you a much more comprehensive questionnaire which will be reviewed by the AFS team. We'll also be able to give you an estimated date for onboarding.
AFS is going through a period of growth as we bring on more speakers and additional staff. Regardless of which of our services best fits where you are in your speaking career, we only bring in one speaker at a time as the process is very time-intensive.
There is always a waiting list.
We presume you are eager to get started, so working together will take some patience on your part. It's important to us that you understand we would rather lose the opportunity to work with you than to bring you on when we aren't able to focus on you and what needs to be done to give you the most successful start possible.
Working with Kate
[Written by Kate] - so what's it like to work with me?
First of all, if you are chosen to be a part of our speaker family, that means I think you have something important to say and I want you to be a part of my Plan for World Domination. And what does that mean? It means that, short of becoming Queen of the Universe, I use Alliance for Success as my way to make the world better. It's as simple as that.
It may seem strange to say this, but it really IS all about me because it is of the utmost importance that the speakers chosen to be a part of our speaker family have a message that resonates with me and the rest of my team. In order to be believable when we connect you with meeting planners, WE must believe. Believe in your message, believe in your commitment to success, and believe in your capacity to change the world.
Things to keep in mind:
There will be times that I am not going to be immediately available to you. And this might prove frustrating to you.
While I love my speakers, my first responsibility is to the meeting planners I work with on behalf of all of our speakers. I will reschedule a call with a speaker if a meeting planner needs me. Trust me, you want me to do that! You want planners to love working with us! My goal is to always respond to my speakers within a 24-hour period even if I'm out of town and even if it means a quick message with a timeline stating when I plan to respond more thoroughly. If that kind of relationship would be overly frustrating for you because you require instantaneous responses in the way you would expect from a person working for you full time, then let's just connect on LinkedIn and enjoy that relationship.
I love my team and they take great care of me and our AFS speakers and planners. But, generally, I'll be the one you'll be working with first and most. I will bring in team members to assist with your projects for the most efficient completion of duties. I consider my team part of my family.
I'll make mistakes. My goal is always to correct them as quickly as possible and to create a solution so that it doesn't happen again.
We are going to have fun. During our calls, we'll laugh, we'll brainstorm and we'll learn about each other and our clients. I'll do anything that I can to help you create the speaking career you want! Oh and you should know up front, I'm a southern woman raised by southern women, so I WILL call you darlin' or honey or sweetheart (and probably baby) at some point. If you'd rather have a Ms./Mr. formal kind of arms-length relationship then you won't be happy working with me.
Having said all of this, I look forward to learning more about you and how we can change the world together!
Basic Details and Requirements
As stated in the section above, we always have a waiting list. Because we are not a bureau, we onboard only one speaker at a time. The onboarding process is time-consuming and there will be a lot to accomplish.
When we connect, if we decide to go forward, I'll be able to give you a timeline, But, in general, it will never be shorter than 60 days and could be as long as 120 days, depending on how many speakers are in front of you on the list.
Project-only speakers are not required to go through our branding process or maintain an eSpeakers subscription.
All speakers must start out with a brand evaluation and strategy program. We work with some of the top branding experts in the speaking industry. This process begins with evaluating three aspects of your personal brand: Who You Are, What People See, and You as an Industry Leader. The process also includes the evaluation of your website, marketing materials, social media platforms, videos, and current sales processes. Following our strategy program, we will provide you with a plan of action which can be implemented by the AFS team or your own. During this process, we will handle incoming leads but we will not engage in outbound business development.
All speakers (except those on a project-only basis) must maintain a subscription to eSpeakers at the PRO level ($74.95 per month). It is the best system for us to keep track of your schedule and your event details and it also provides the bureau-friendly profile we link to on your page on our website. eSpeakers is also the directory that Meeting Professionals International and many speakers bureaus use to populate their own directories. We receive no compensation from eSpeakers. If you are not currently a subscriber to eSpeakers, we'll give you a discount code that will give you access for 90 days for $10.
We offer speakers several ways to work with us.
Management Service: This is a retainer/commission service and it offers you the most support and the quickest path to success because we are able to provide the broadest range of services. This service requires a monthly retainer as well as commission on events we close.
Commission Only: We have a commission-only service that is by invitation only, and at this time, invitations are extended only to military veterans and first responders. Commission-only speakers may need to go through our Speaker Development Program before they transition to our commission-only service. This is to make certain they have appropriate marketing materials, strategies, and an industry-standard website. We will close incoming leads, either through our website or the speaker's, but we do not perform any outbound business development activities for commission-only speakers.
Individual Projects & Stand-alone Administrative Services: While some of the services on the list below are included for our retainer speakers, most of our project-based services, such as ongoing social media management, website design/maintenance/security, external public relations efforts, CSP application processing, etc. are not. All of the services below will incur a project or hourly fee for commission-only speakers. When AFS uses outside sources for these projects, such as website design, we never add an up-charge.
Evaluate and/or Set up Systems
Social Media Management
Presentation Creation and Coaching
Website Evaluation, Creation & Security
Online Training Program Creation
Speaker Development Program
We love working with newer speakers so our Speaker Development Program was created for those speakers who do not have an industry standard website, marketing materials, systems and/or demo video and who do not book at least one full-fee presentation per month.
Because of the highly individualized and intensive nature of the Speaker Development Program, we only work with one new speaker per quarter. There is a base fee to enter; that fee will cover our initial strategic plan as well as consultation on your presentation(s), platform skills, branding, website, videos, marketing materials, and social media platforms.
Once the evaluation is complete, we will make our recommendations regarding your branding, website creation/updating, platform skills coaching, presentation creation, and creation of strategic marketing materials and subsequent campaigns. We will provide a plan for your systems creation and implementation. At that time, if you would like to continue, we will provide a total fee based on the implementation of our recommendations. If we go forward, we will serve as project managers as we put our recommendations in place. Services such as website and marketing material creation can be done either by a member of the AFS team or, if you have your own resources, we will work with them. If you wish to transition to our ongoing management program upon the completion of your SDP, we will honor whatever retainer fee/commission rate was in place at the time you joined our SDP.
STILL NOT QUITE RIGHT? OUR CONSULTING SERVICE MIGHT BE.
We know that not every speaker is in a place in their career to participate in one of our more structured services. Every speaker receives an initial consultation of up to 1 hour without charge. During that call, we will discuss where you are in your career, what your needs are and what your investment will be if you become part of our speaker family. If it's not the right time to go forward with one of our services above, let's talk about moving you into our consulting service. If you want to be able to come and sit in my virtual office and pick my brain, then this is for you.